Negative Feelings in Regard to Sin

Today I was really challenged with this thought: sometimes the guilt we feel after sinning is not the shame that leads to forgiveness, but is a shame brought on by pride.  How could I do that?  What will people think of me? I should be better than this.  The focus is on the self instead of it being on our Holy God.  The prideful guilt will not lead to true repentance but only to lies and hiding.